MemSQL

5 EVENTS | 18 MONTHS | 5 MARKETS

MemSQL is the world’s fastest, most capable cloud database for operational analytics, machine learning & AI.

Challenge

Grae was challenged to manage partner and client relationships to successfully execute a cohesive annual event strategy for MemSQL. We set out to plan and produce trade show elements and ancillary experiences to increase lead capture year-over-year. 

Results

Increased lead counts by three times year-over-year, providing qualified leads for Memsql’s sales team to build relationships with attendees and convert to customers. Achieved this by successfully producing Memsql presence at Gartner Catalyst, Gartner Business Intelligence, Strata and Hadoop World, and Oracle Open World with optimized event sponsorship ROI. Managed production elements including:

• Booth design, build, and technical production

• Print collateral and swag

• Staff and executive scheduling, travel, training, and uniforms

• Presentation scheduling and coordination

• Cocktail hours, one-on-one meetings and VIP experiences