ECHT

1 EVENT | 60 ARTISTS | 2 MARKETS

ECHT is a Brooklyn-based arts nonprofit providing space & opportunities to artists of all disciplines through wide-ranging programming, workshops and community-oriented events.

Challenge

For more than four years, ECHT was a thriving and growing community of artists in Brooklyn. To increase their reach, ECHT officially filed for and was granted 501c3 status just six months before their five year anniversary. Grae was tasked with producing ECHT’s first fundraiser as a non-profit, as well as their first ever virtual fundraiser. With that in mind Grae set out to:

  • Grow awareness of ECHT beyond the existing core audience

  • Create an immersive, organic, and playful experience that is unique

  • Establish a financial base for ECHT to launch new programming initiatives

  • To create a deeper, more formal, connection to ECHT among active community members

Results

  • Fundraising goal exceeded by 34%

  • Created community hub on Facebook, increased Instagram following and Youtube views increased by 400%

  • ECHT’s largest event to date

    -40% increase from previous virtual events
    -10% increase from previous in-person events

  • 37% of attendees had never previously attended an ECHT event

 
 
 

“Grae helped us focus and ask the right questions to hone in on the vision and goals for our virtual event. Their attention to detail and insightful expertise ensured we surpassed these goals and curated a seamless experience for our community at a critical time for our organization. They felt like true partners from ideation to technical execution.”

PAUL PEGLAR | Co-FOUNDER

 
 
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