ECHT
1 EVENT | 60 ARTISTS | 2 MARKETS
ECHT is a Brooklyn-based arts nonprofit providing space & opportunities to artists of all disciplines through wide-ranging programming, workshops and community-oriented events.
Challenge
For more than four years, ECHT was a thriving and growing community of artists in Brooklyn. To increase their reach, ECHT officially filed for and was granted 501c3 status just six months before their five year anniversary. Grae was tasked with producing ECHT’s first fundraiser as a non-profit, as well as their first ever virtual fundraiser. With that in mind Grae set out to:
Grow awareness of ECHT beyond the existing core audience
Create an immersive, organic, and playful experience that is unique
Establish a financial base for ECHT to launch new programming initiatives
To create a deeper, more formal, connection to ECHT among active community members
Results
Fundraising goal exceeded by 34%
Created community hub on Facebook, increased Instagram following and Youtube views increased by 400%
ECHT’s largest event to date
-40% increase from previous virtual events
-10% increase from previous in-person events37% of attendees had never previously attended an ECHT event